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When we get down to the brass tacks of streetwear, nobody can actually define it. It is casual, it is urban and it is comfortable yet chic and there are no limits to what can come under streetwear. Anything that is sporty and causal and is popular with the younger set can be termed streetwear, the only combining thread being passion. Surfing, skiing, skateboarding and even high fashion have their influence on streetwear because when we are passionate about something and it spills out into our everyday fashion it becomes streetwear. This is why HUF WORLDWIDE as a brand is an embodiment of streetwear.

Born out of a globe trotter’s dissatisfaction

Like all stories of streetwear brands, the story about HUF WORLDWIDE is also about passion and necessity – the passion for skateboarding and a necessity for a better style of clothing. The founder Keith Hufnagel was skateboarder from childhood who travelled the globe as a professional. And when he decided to settle down in San Francisco and open a retail store of apparel and shoes and accessories especially targeted at skateboarders, he was very much dissatisfied with the designs and the products. So, he decided to start his own brand Huf and in collaboration with popular names and brands in the clothing world, managed to become the hot favorite of streetwear fans locally as well as globally. HUF WORLDWIDE is quintessentially about skateboarding and for skateboarders which is apparent in the quality, the comfort, and the designs!

HUF WORLDWIDE Fun Facts

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