Yun Duk-Jeong founded Aritaum in 1945. It started its business by selling camellia oils to help its customer's hair nourish well and grow. The camellia hair treatment oil was first sold to its customers in the village of Kaesong and then diversified into selling personal care products.
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In today's times, Aritaum is the 14th largest cosmetic company in the world. Its success was so immense and created such a wave for the company that the news declared its founder Suh Kyung-Bae, the richest man of South Korea. Can you imagine how popular and reputed the brand will have to be to make its founder one of the richest man in South Korea?
Empty Bottle Collection Campaign
Aritaum was always conscious of its impact on the environment. In realizing so, Aritaum has done everything it can to help sustain the environment. Hence, in 2010 Aritaum started the Empty Bottle Collection campaign in 2010 and successfully collected 22.6 tons of empty bottles that year. The campaign is still running! Since Suh Kyung-Bae launched this campaign ten years ago, Aritaum continues to perform this campaign and collects more than 25 tonnes of empty bottles every year.
Chatbot Service
Aritaum realized the importance of understanding the needs and desires of customers and hence launched the chatbot service in 2018. This chatbot service engaged customers in every way possible to understand what they wanted and why. Its chatbot service created such a wave that the people flooded the service!
VIP Membership
When Aritaum realized how happy their customers were with their products, it launched its Pay Plus VIP Membership in 2013. Aritaum established the membership to help its customers feel closer to the brand and has increased its loyal customers by a large margin. It also managed to bring in more customers and advertise their product!
