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There are a number of factors that are essential to a successful business venture, most of which can be learned to become successful. But one thing that can bypass all set rules and automatically lead to success is passion. Passion for the goods or services one is looking to provide makes people think out of the box and in most cases more practically than anything a business guidelines booklet can teach. This in turn not only makes the business venture a success but also provides a one-of-a-kind experience for the customers too, encouraging them to come back. And an exemplary example of what passion can do for a business is the company Back Country.
Passionate about the outdoors
Unlike what we read about online businesses, the backstory of Back Country isn’t just there to just generate interest. It not only was established by people passionate about the outdoors but every person working there is totally dedicated to all kinds of extreme, outdoor sports and activities that come under mountaineering. Their complete business model revolves around people in love with the outdoors! They not only sell gear and equipment to help people enjoy the sport they like but make it a point to have people called Gearheads customers can actually talk to and get advice from about the sport they are interested in or just the outing they are planning. And the service doesn’t terminate with the purchase at Back Country; they use technology to foster an on-going relationship with their customers and help them share and continue their passion for the outdoors.
Quickly compare Backcountry.com with other similar REI, Cabelas, Patagonia and others.
Category Ranking: #5 Outdoor Gear Store
Country Ranking: Ranked #167 Most Popular In United States
Ratings & Votes: 4/5 - Based on 57 Votes
Payment Options: Visa, MasterCard, American Express, Discover Card, PayPal
Year Founded: 1996
Employees: 1000 - 4999
Annual Revenue: US$ 108.2 million
Avg Order Size: US$ 117 to 143
Daily Orders: 2.3k
Daily Visitors: 180k
Website: Backcountry.com