Emilio Pucci is an online fashion boutique named after its designer with the same name. It is an Italian house of fashion. The boutique is highly famous for its unique craft style that embodies refreshing, vibrant colors and signature prints. The designs are popular as wearable but chic clothing.
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The online boutique was established by designer Emilio Pucci who embodied post-war glamour that fascinated the new generation, modern women. The collection has graphic prints and abstract designs. The boutique produces accessories and clothing for women with a small range for men's wear.
Designs that changed women's fashion
Before Emilio Pucci, women's fashion was restricted to rigid, structured clothing that required corsets and heavy padding. The idea behind the designs was to liberate women, giving them the freedom of movement. It relieved women of the unnecessary weight and extra layers of clothes they had to wear. They are dedicated to curate clothes that are free-flowing and take the natural shape of a body. With the introduction of a range of products from bags, dresses, accessories to lingerie, perfumes, and rugs, the house has managed to raise the bar in the world of fashion.
Prints, colors, and fabric
The platform's signature styles include graphic prints and abstract designs. The geometric patterns are inspired by the world and contemporary as well as ancient art forms. Along with unique prints, the boutique is known for its use of vibrant yet exotic colors inspired by natural landscapes around the world. Infusion of different colors like frosted lilacs, almond green, azure blue, etc., has become the brand's trademark. The colors keep the design alive and reflect vibrant energy without compromising the simplicity of it. They use free-flowing fabrics that are wrinkle-proof, unlined, and weightless.
