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FRANZIS sells kits, electronics projects and software for people who like to build and tinker, and it addresses the do-it-yourself community the company calls makers. Beginners and advanced builders both find material here, with projects ranging in complexity from assembly models to Raspberry Pi and Arduino projects. Its engine kits reproduce classic VW and Porsche motors and are made from original drawings. Each one includes an integrated sound module that reproduces the engine noise, and builders assemble the parts step by step, starting with the crankshaft, pistons and valves. The detailed motor kits are packaged as gifts, which suits motor enthusiasts.

Further lines cover smart home automation, electronics and electrical engineering, CAD, and courses on learning to program. Photo and video editing has its own section, with plug-ins for Photoshop and Lightroom, RAW processing and online seminars for photographers. The Auto&Motor and Bausätze sections group the vehicle and kit range. The company has been a knowledge source and creative project publisher since 1920. Seasonal advent calendars with vehicle models, building kits and stories come in versions for children and adults. Free spare parts and customer service support kits that may need replacement components.