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Drinkers who want more caffeine will find the most distinctive part of Black Sheep Coffee in its Robusta. The brand serves what it presents as the world's first specialty grade Robusta beans on the market, and it positions itself as an innovator in the coffee industry. Its 'Robusta Revival' blend delivers double the caffeine, while the 'Blue Volcano' blend is 100% arabica for a smoother option. Both bean types sit side by side in one specialty coffee line. The coffee is served across cafes, kiosks and cocktail bars in the UK, US and Middle East, where guests can soak up the vibe and enjoy a cup.

Food and drink extend well past the bean. Norwegian Waffles are a Black Sheep Coffee staple and are described as a sweet treat that is good for the soul, and the signature drinks include a Matcha made from 100% ceremonial grade matcha. For home brewing, the brand sells 100% recyclable coffee pods. Regular buyers can download the app to keep earning loyalty points and rewards, and the newsletter offers early access to new products. Together, the shops, pods and app tie the coffee, waffles and matcha into one loyalty scheme.