Misfits Market is an e-commerce kitchen supplies store with an incredibly creative service to reduce food wastage. The brand curates boxes of fresh produces that are deemed as 'misfits' due to their deformed sizes or funny shapes. Delicious produce that fails to make it to the shelves due to their looks are available at Misfits Market.
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A US-based brand that strives to reduce food wastage, Misfits Market is willing to give the fresh yet odd-looking vegetables and fruits a home or just a warm tummy to stay in. The brand aims to deliver fresh produce that gets rejected at the grocery stores due to the funny looking shapes or little blemishes. Although the rescued produce is fresh and delicious, it fails to reach the beauty-standards that allow it space in the grocery shelves for shoppers. Misfits Market, as similar to its name, delivers the same misfit products that are equally healthy to eat, at low prices.
Reduced prices
With the purchase of rescued produces comes the benefit of reduced prices. Customers willing to shop from Misfits Market get the advantage of hefty discounts as compared to the market rates on the same products. Buying funny-looking but equally nutritious vegetables at a low rate is a fair deal, isn't it?
Helps farmers
Discarding produces solely on the basis of its look can be a lot tough on the farmers who spent weeks working hard to reap them. Misfits Market helps many such farmers to make money even out of the faulty looking produce, hardly wasting any of it.
Reduces waste
If talking about generating the highest amount of food waste, States can rank among the top tens in the list. This wastage of food is not just morally unfair but tends to take a toll on the environment as well at some point in time. Misfits Market, with its initiative, takes pride in reducing wastage by using the denied produces and delivering the organic yields right from the farm to the doorstep.
