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With the rising trend of ‘online shopping’ in India; Falguni Nayar, founder of Nykaa, introduced Nykaa.com as an e-commerce website which sells beauty and wellness products from the leading brands for men and women. Despite being new in the industry, they have gained tremendous popularity among female fashionistas aged 16 to 30. Nykaa is specially vouched for catering to almost every beauty need of the modern woman; and that too with enticing and undeniable offers.
Wide Range of products
Nykaa.com offers a wide range of products to choose from. They claim to offer over 35,000 products from over 850 national and international brands. Yes, you read it right. From nail enamel to perfume; from lip gloss to hair dryer; they have it all. The website has varied categories and ‘buying guides’ in order to serve the specific needs of the buyers. The online store also offers fashion and lingerie.
The Luxe Section
The website has a special section named Luxe which offers Indian and International luxury beauty brands including Nykaa Beauty, their own collection of beauty products.
Outline
While competing with leading companies like Amazon and Flipkart, Nykaa.com has established its own identity in the market. The mobile version of the website runs smoothly whereas the PC version leaves a lot to be desired as the navigation is not good and every click opens another tab in the browser which gets annoying, but this little issue could be overlooked owing to the offers they provide.
Quickly compare Nykaa.com with other similar Sugar Cosmetics, Purplle, Patanjali Ayurved and others.
Category Ranking: #3 Beauty Store
Country Ranking: Ranked #10 Most Popular In India
Ratings & Votes: 4.7/5 - Based on 60 Votes
Payment Options: Visa, Mastercard, Giftcards
Year Founded: 2012
Annual Revenue: US$ 185.6 million
Avg Order Size: US$ 60 to 81
Daily Orders: 7.2k
Daily Visitors: 190k
Website: Nykaa.com
