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Athletes who need fuel for training and competition are the main audience here. The underlying need is practical: carbohydrates to fill muscle and liver stores before long efforts, fluid and electrolytes during exertion, and protein and carbohydrates for recovery afterwards. The shop operates in Austria, Germany and Switzerland, and is available in German, English and French. Powerbar has been helping athletes for 40 years.

Energy gels are a main line. PowerGel Original comes in eight flavours, PowerGel Hydro is a high-carbohydrate gel offered in five, and PowerGel Shots are carbohydrate gums. The Black Line sub-range includes Fuel Gel 30, another high-carbohydrate gel. Energy bars, protein bars, protein powder, carbohydrate powder and electrolyte drinks complete the offer. The 5Electrolytes effervescent tablets are dissolved in water to supply electrolytes during exercise.

The shop is organised around timing, with separate sections for before, during and after sport. Bundles are built for half marathon, marathon and triathlon training, and multipacks let buyers stock up on one product. A free Nutrition Guide can be downloaded, and nutrition tips cover when to eat and drink around training and competition.

Shipping within Germany is handled by the logistics partner DHL, with a flat fee applying to smaller orders. Powerbar also sponsors events and works with athletes, which is reflected in the Our Community section.