Officially started about ten years ago, this fashion brand was birthed by its founder and Creative Director, Jeff Abrams. Interestingly enough, the fashion brand got its name because of the many travel endeavors its founder likes to take. When the idea was coming into play, Jeff traveled in Europe and decided to name his brand Rails.
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When it first started, the founder had no idea how he wanted to build this empire. He managed to create a hat and print the name Rails on it. He gave a zip-up hoodie to dye, but it turned out to look horrible to him, but the people liked it. It was this confidence that the people had in his brand that pushed him to build this global store.
Soft as Cashmere
Rails
