SikSilk is an online fashion website that combines athletic wear with streetwear to make modern and individual identity among the youth. The brand is inspired by the top athletes around the world and the comfort of streetwear. The brand deals with both men and women's clothing, specializing in fast-rising streetwear culture.
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SikSilk brand takes inspiration for its pieces from sportswear that are mostly worn by top athletes. They combine the designs and colors of the sportswear with retro styles and bold prints of the streetwear attires. The brand aims to create a revolution in the modern fashion industry by targeting their customers of different styles and fits.
What makes SikSilk popular among the young generation?
Today's youth looks for style and practicality in the attires they wear. No one gravitates towards flashy clothes for their everyday attire anymore. They look for something comfortable yet fashionable. SikSilk offers precisely what the young generation craves for in an outfit. The color selection and combination are easy on the eyes, making it easier for people to easily pick the attires. Unlike many other eCommerce websites, SikSilk does international delivery. Their back to school collections includes fresh styles with solid colors, making it an easy choice for young people. Apart from tops, hoodies, and jackets, the brand also manufactures footwear, tracksuits, leggings, and bralettes for women.
SikSilk x Steve Aoki collection
Recently, the brand has collaborated with renowned DJ and record producer Steve Aoki. Steve Aoki is well-known for his distinct style of color block tees and tracksuits. The collaboration has brought tie-dye tee shirts, tie-dye shorts and joggers, and relaxed shorts and hoodie pairs for men. Even though the new releases under the partnership are quite different from what the brand typically deals with, the launch was hugely successful. The brand launches their products twice each year under the Spring/Summer collection and Autumn/Winter collection. With extremely affordable prices for the school going students, the brand is well on its way to becoming one of the fastest-growing businesses in the fashion industry.
