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The brand is intended to encourage women and support throughout their fitness journey. The founder of the company Kayla Itsines started the business with the influence of social media handle -Instagram to drive leads. The main reason for the company's success is the public's curiosity on how to gain perfect body fitness like Kayla. The company thrives by connecting women's desired community with fitness trainers to digital products. The program starts with three and ranges from rebuilding fitness in 92 weeks or 53 weeks, depending on the type. Content and app is curated for specific needs.
Path To Become Confident
The company emerges as winner in the fitness industry as it shifts away from traditional gyms. It receives global traction through digital innovation based on personal trainers. It is empowering women through robust workout plans for those woman who cannot enjoy in-person training sessions. Currently, SWEAT has reached over 20 million women worldwide through the fitness app, charting revenues in millions. The widespread community ensures to keep every target audience tagged with the latest information showing their decisive contribution.
Omnichannel Approach
As a top tech company, the company focuses on digital content and extraordinary customer satisfaction for growth. Customers are enjoying seamless service benefiting from the user information and fitness programs. The brand also provides convenient weekly meal plans suiting dietary preference. The brand motivates millions of women to reach heights and build confidence and performance. Women who love taking up new challenges and stepping up their workout routines are covered under the brand's modern approach.