Multinational designer and the renowned duo of the fashion industry Blandine Legait founded Baserange in 2012 to incorporate clean production in its practice to minimize its impact on the environment and deliver the best to its producers and users. It wanted to bring back classic fashion on to the map.
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Keeping their mission in mind, Baserange recognizes its efforts to put out modern basics to the world. A simple silhouette is a concept that is noticeable across all its clothing and garments, and Baserange carries it out to emphasize clean lines.
Inclusivity
Their concept of selling their clothing and garments for ordinary people is recognized in their advertisements and marketing strategies. All the models featured on their promotions and posters on the website are people you see on the streets! They have varying body shapes, ages, and demographics. This strategy used by Baserange as someone who is known to set trends and change the face of fashion is taken as a positive change.
Limited options
Unlike many brands and e-commerce websites that provide millions of options in terms of product brand, price, type, etc., Baserange is focusing on letting everyone know what they have to offer. Although their options may seem like nothing compared to many sites out there, their options are worth looking at and browsing! These options aren't just for the hip youngsters but are also designed by Baserange to keep the needs of the young adults in mind.
A Modern Classic
While brands try their best to cater to all kinds of customers, varying from glam to casual, Baserange has been committed to their nature. They have been loyal to their mission to make modern classics since they started and continue to do so. The idea behind their brand isn't to sensationalize, but to make one feel inclusive. Hence, even with changing times, Baserange has stayed loyal to its concept.
