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When it comes to clothes everybody has their own style! But when a particular person’s style becomes a crowd favorite it becomes a super hit. And this is the whole idea behind the company Betabrand. They bring out prototypes and based on the crowd response they decide to either scrap it or make it mainstream. This is great in a number of ways, especially as it limits the wastage of resources while being able to provide customers with new options on a regular basis.
All about innovation
Betabrand is all about innovation and they are not considerate about set norms, especially fashion ones. This is almost a think tank but for clothes; they find solutions to people’s everyday clothing problems and turn those solutions into the latest styles and clothing designs. And it is this style of designing clothes that helped birth such clothing gems like Cordarounds and Dress Pant Yoga Pants. These innovative styles have brought about the establishment of the brand and helped put them on the map respectively but it isn’t the end of the journey for this brand. They keep bringing new concepts and designs each and every day, and ones that as unique as their business idea.
Fresh designs fast!
The concept of fast fashion is quite widespread today, but Betabrand takes it to a whole new level. It first provides limited stock and only mass-produces crowd favorites, bringing out new designs in as little as three weeks. Additionally, they are a crowd pleaser as they provide new designs at great discounts.
Quickly compare Betabrand.com with other similar ASOS, Macy's, Zaful and others.
Category Ranking: #203 Online Fashion Store
Country Ranking: Ranked #740 Most Popular In United States
Ratings & Votes: 4.7/5 - Based on 50 Votes
Payment Options: Visa, Mastercard
Year Founded: 2004
Employees: 50 to 499
Annual Revenue: US$ 23.1 million
Avg Order Size: US$ 67 to 82
Daily Orders: 844
Daily Visitors: 18k
Website: Betabrand.com