Top Zara Alternatives and Similar Sites Like Zara.com

There is no straight answer to the question – what makes a clothing brand a global success? There are a number of factors needed to become globally famous, the most important of which being fashionable, affordable and readily available. Zara is now the top global brand when it comes to clothing and accessories; so, what are the factors that make this a possibility?

Instant fashions

Fashion is such a fluid concept; what is considered fashionable today might become “last year” in as little as a month. But recognizing what the current trend is and designing and manufacturing products according to the latest trends and releasing it to the global market takes a lot of time. Where other companies take months to get their new designs onto their shelves, Zara makes it possible in as little as a couple of weeks. Thus, reduced lead times and shortened product cycles have been huge reasons for the company’s global success.

Consumer trends

All global brands understand one thing – not everything goes everywhere. But with Zara, they not only understand this concept but implementing it in their production and marketing has been another reason for their success. With innovation in technology and data collection, they ensure that every market is provided with styles and design according to consumer trends and requirements.

Non-toxic clothing

In this day and age, being conscious of the environment is essential. This is why Zara has introduced their non-toxic clothing, where the whole manufacture cycle has completely been cleansed of all and any toxic substances.

Zara Fun Facts

Quickly compare Zara.com with other similar Old Navy, H&M, Nordstrom and others.