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Everyone adheres to the internet for every bit of detail. Consumers always browse online sites before making any purchase. The world of consumption and trade has shifted from the outside to the web screens. Both buyers and sellers look for convenience. Online setups not only offer relief but also cost benefits.
Working two ways
BikeExchange is the world's largest online hub for bikes. The company works two ways- marketplace and content platform. One can establish either a Brandstore or conclude private trading or set up a retail store with the company's help. They also take responsibility for other brands and distributors that sell directly to consumers by utilizing its online shopping platform. They also support their partners to choose from available marketing strategies and spread relevant brand content.
Brandstore or webstore
For over a decade, BikeExchange gave an online retail setup to bicycle dealers. They believe in the ROPO effect (Research Online Purchase Offline). This theory is redirecting the clients to the physical stores. The brand maintains a vast database through WaWi and Webshop, which helps bike distributors find consumers for online sales. They provide connectivity to third parties for shipping or secure transactions. The Brandstore option is for business to customer trade where the resellers can build a personal portfolio.
All bikes
The brand sells all types of bicycles ranging from mountain bikes to road bikes and e-touring bikes. They assist in bike size calculation through frame calculators for an accurate fit. The kids' cycles are handy, and its saddle and handlebars are adjustable according to age and height. They partner with the industry's premium labels, such as Bosch, Colnago, Electra, and many more.