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SRAM provides bicycle components that let cyclists win awards: Olympics and Paralympics, World and National Championships. The parts they sell create machines that let athletes dictate how fast they go, instead of putting mechanical limitations on them. They let riders decide how they travel, which becomes essential in more remote places with rough inclines. It allows them to move through their lands without carving roads into it first, which is crucial for protected regions.

Advanced yet simple

SRAM products, meant for mountain and road bicycles, include the electronically powered Eagle series. They marry durable, lightweight drivetrains to a component integration system the rider can monitor through an app. Riders can even personalize how the controller works, depending on the terrain they deal with most often.

Their sub-brands specialize in specific areas: RockShox creates bike suspension systems that absorb the smallest hits and allow for a buttery smooth ride no matter the climate or the ground type. Zipp develops wheelsets for all budgets and kinds of rides, from gravel to triathlon. They have functional wheels for going off the pavement, and high-performance discs when all one needs is speed. Quarq offers power meters that help athletes measure their output and the intensity of their workouts, which allows them to build proper technique and avoid burnout.

Cycles as a mission

Founded by SRAM co-founder FK Day, the World Bicycle Relief effort seeks to bring greater mobility to people in need by providing durable, sustainable bicycles. These shorten commutes, increasing connectivity where people may not have reliable access to food, education, and healthcare. By providing these people with locally assembled bikes and training mechanics in their upkeep, SRAM brings bicycle power to more people worldwide.