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Bulgari is an Italian giant in the fashion industry dealing in watches, fragrances, accessories, leather goods, and watches. Sotirios Voulgaris founded the company in 1884. Initially named Bvlgari with the use of the Latin alphabet, it has been anglicized to Bulgari, referring to the owner's last name and his origins in Bulgaria. 

Bulgari is an icon in the world of fashion and in its infancy borrowed designs and ideology from ancient Byzantine and Islamic art, later shifting to more contemporary classy designs. 

With over $2 billion in revenue every year, it's only fitting Bulgari calls their 3 main boutiques as “temples,” in Rome, London and New York. They are one of the few designers committed to excellence and perfection of their art rather than entirely focusing on customer satisfaction. 

Bulgari has been through many significant changes in direction, from Islamic and Byzantine designs in the 40s, to stones in the 50s, to gold and diamonds in the 70s, then shifting to precious gemstones and more modern designs in the present day and age.

Bulgari has been jewelers to the stars since forever, appearing in movies alongside personalities such as Sharon Stone, Ziyi Zhang, Salvador Dali, Emma Watson, they even have an entire collection named after the legendary Elizabeth Taylor, who was known to have one of the most unique collections of jewellery Hollywood has ever known. 

The legacy of Bulgari is so extensive and varied; they have art pieces and entire museums set up to display their beautiful, intricate pieces of jewelry from the yesteryears. 

Bulgari does not neglect the society even considering their history, they have partnered with Save the children foundation to make a special collection and the proceedings from the collection go entirely to the foundation. As of 2018, they have contributed over $80 million to save the children and keep up their excellent moral values. They have also donated about $2 million to the city of Rome for the maintenance of the Spanish steps, to celebrate their 130th anniversary.

Products

Bulgari specializes in jewelry, with a jaw-dropping a collection of exquisite pieces belonging to collections such as B.zero1, BVLGARI BVLGARI, divas dream and Serpenti to name a few. They take cues and inspiration from modern designs as well as nature to produce these stunning pieces of jewelry. The Serpenti collection, for example, has jewelry, accessories and watches, all shaped in a coiling pattern, or with scale-like jewels placed in them, anything that can resemble a snake. They also have a bridal collection of jewellery to make a wedding once in a lifetime truly. 

They also do leather goods such as purses, handbags and the works, this sect of their brand is based in Florence, Italy and can be seen regularly headlining fashion weeks around the world. 

Bulgari owns a Swiss subsidiary known as the Bvlgari Haute Horlogerie, who takes the reins when it comes to the production of their classy timepieces. The collections are similarly named as the jewellery, rather than functions or uber accurate mechanisms, Bulgari watches are known to be a fashion icon and help make a statement. The BVLGARI BVLGARI collection of watches has made headlines around the world for incorporating the company's branding beautifully right into the design inconspicuously. The Haute Horlogerie collection does have automatic winding watches with chronographs integrated with a tourbillon style of design, for customers who might prefer a classy, Swiss made watch but at the same time, being functional and beautiful to look at. 

Although they do not offer the choice for online shopping, they do show a store map and locator, and with 350+ boutiques worldwide, they depend on clients to visit and understand the beauty of their products in person. 

Bulgari also has a chain of hotels associated with them, that is something not commonly expected from a fashion brand. This unexpected outcome was the result of their partnership with the Marriott group of hotels. 

Bulgari Fun Facts

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