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Shinola is a Detroit based luxury manufacturer of timepieces, leather goods, audio accessories, bicycles and other fashion accessories. 

Located on the fifth floor of the historic Argonaut building in Detroit, Shinola employs just 600 employees to produce their handcrafted products. 

Goals

Shinola dedicates itself to producing and supplying customers with the highest possible quality of handcrafted goods. All their products, from timepieces to leather goods, to bicycles, are all meticulously hand made and painstakingly tested to assure the highest level of quality.

With their core goals aligning to the creation of jobs in America, and to bring back the glory days of American marketing, Shinola aims to market and manufacture luxury goods assembled in the US with the help of imported parts. 

Shinola offers a limited lifetime guarantee on its watches as they stand firm on their commitment to quality and perfect workmanship. 

Products

Shinola has an extremely limited number of products, as their products are handmade and do not employ the use of anything along the lines of an automated production system. 

Shinola offers luxury watches with automated chronograph movements, these are divided into the Canfield chronograph collection, the Vinton collection and the Willard collection. Their commitment towards customers can be clearly appreciated with the Willard collection, wherein the customers have free will to choose any dial, any movement and any strap of their choice to make a completely custom watch, although Shiinola offers to ship on its products only within Europe.

Under their audio accessories, Shinola offers Bluetooth in-ear monitors, bookshelf speakers and a classic turntable, all of which are finished in authentic wood and metal. 

Their jewelry collection includes signet rings, money clips, tie clips and bracelets for men, whereas for women they offer rings, bracelets, necklaces, lockets, handbags and more.

Shinola Fun Facts

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