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The brand also has a fragrance product division, named as Fifth Avenue. Fifth Avenue claims to bestow fragrances to celebrate woman's rightful ambition and limitless possibilities. The fragrance division has lined up various categories of fragrances to offer. The freshness embodied green tea fragrance or the ?rst tea sip inspired white tea fragrance; the brand has numerous perfumes at its disposal to tend to the wants of customers and help them pick up the one which they like.
Makeup components
Diversifying in the lane of business, Elizabeth Arden has also marked its presence in the makeup components as product line as well. Starting from the foundation, which means to feel like one version of ?awless to the 3-in-1 beautiful color brow perfector to eyeliners and mascaras, the brand is serving for the requirements in makeup. Along with this, they also offer innovative color rich lipsticks, ranging from dark to nude color, as claimed by the brand that will help a lady to create perfect pouts.
The Prevage brand
Elizabeth Arden also runs a separate brand under its umbrella, which is Prevage. Under Prevage, it provides advanced renewal treatment. It also offers varied creams to ?ght the skin against aging signs, strengthen the skin's natural defenses against pollutants, and diminishing visible ?ne lines and wrinkles. The product line also includes various award-winning serums, new arrivals or, skin- illuminating capsules. Like for example, product Hyaluronic Acid Ceramide Capsules Hydra-Plumping, which is a new arrival.