Philips, a Netherlands company, is known for its innovation in technology across the globe. It offers a variety of products and services, ranging from consumer healthcare to medical equipment and professional developments. It focuses more on the consumers' needs and desires while keeping the environment at the back of its mind.
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The company's first lab dates back to 1914, where it began with the lighting segment. It gradually expanded and utilized its potential by taking over a lot of segments in the market. Since then, it has never looked back and now enjoys a powerful position all over the globe.
Company's primary product divisions
The company deals with domestic products for both males and females, including skincare, hair removal, and hair care products. It has a separate segment for the mothers and their newbies. Philips UK delivers everything beginning from the morning electric toothbrushes (oral care), kitchen appliances, automotive parts, headphones, lightings, etc. encircling all aspects of a person's life. Thus, Philips UK keeps in mind its consumers as well as their desires.
Sustainable products
For the past 20 years, the company has been refurbishing products and generating a lesser amount of waste. The methods and practices it encompasses are - resuscitation of existing parts of machines and selling them off with a warranty. Its focus is on repairing products and replacing them with a new substitute, implying disposing of used ones. Hence, reducing the carbon footprints of all gadgets.
The Focus area changed from products to services
It facilitates the servicing of the devices to make them survive for a long tenure. Rather than disposing of the older machines, it tries to renew them with the up-gradation in the technology, no more replacement, as well as a cost-effective method for both the consumers and the company. A few efforts in the marketing strategy could make the world a better place to live.
