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The Donkey Game, known in German as Das Eselspiel, is the store's best-known item. It is a laying game for two to eight players, and the store presents it as suited to family evenings at home, holidays and game nights with friends. Buyers who want something brighter can choose the Colour-Edition, which is the same game in a colourful version. The other variants of the game are grouped under a heading called Eselspiel and other wooden games, so they are all found together.

Sheep (Das Schaf) and Mads are part of the same wooden game line. The shop's second main line is the camping diary, a ring binder sold under the name Camping-Tagebuch for caravans and motorhomes. Its title, Das Eselspiel und die CAMPING-Tagebücher, places the two product lines under one banner. The camping diaries have their own section, which is reached from a link on the main page.

Access to the store runs through a customer account, with a login link at the top of each page. Contact details, general terms of sale, the right of withdrawal, the privacy policy and the legal notice are all listed in the footer. The store's own tagline, Eine runde Sache, translates roughly as A round affair, which fits a shop built around a single round wooden game and a ring-bound diary.