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Schleich has marked 90 years of making figures, and its own online shop now sells them. The company's animals are grouped into play worlds: WILD LIFE, FARM WORLD, HORSE CLUB, BAYALA, DINOSAURS and ELDRADOR. A School of Magical Animals line and a Harry Potter range are offered in addition to those worlds. The About page stresses quality production and painted detail, describing figures meant to offer both visual and tactile play. Recent releases include a Holiday Reindeer figurine issued as a limited edition, and a Summer Fun selection of new toys from HORSE CLUB and FARM WORLD.

Products can be sorted by play world, product type such as figurines, playsets and accessories, age and price band. Age groups are 3-4, 5-7 and 8-10 years. Mini MATES and Pocket Sets make up smaller collectible lines. The Downloads section offers instruction manuals and coloring sheets, while the Kids birthday section provides Dino Party, Horse Party and Safari Party themes. Service links cover delivery and payment, returns, spare parts, instruction manuals and a find-a-store page. The shop does not currently ship to every country; visitors in unsupported regions are directed to the English-language UK store instead.