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Considered to be the African continent’s largest discount retailer, the company mainly offers general merchandise and non-perishable groceries which are intended for usage at Home, Leisure, and Business. The company is a subsidiary of Massmart Holdings, which is the largest distributor of consumer goods, general merchandise in the African continent.

The profound belief that is exhibited by the company has its initial openings dating back to the year of 1970 when the first store opened in Durban.

The company believed that the shopping environment needs to excite the consumer, and so the online portal was developed which would meet the needs of the African market and create a hassle-free shopping experience for our customers.

With a brick and mortar store count of 110, the company operates in 12 African countries apart from having an online portal for an enriching shopping experience.

The values and principles that are followed sets it apart from their competitors and has been the key driving factor in their success.

• With a promise that the employees are professional and honest, and illegal activities being prohibited, customers are the first priority with the professional relationship being maintained with suppliers.
• The company is focused on creating a safe environment for shopping, adhering to the laws of the land and ensuring that transactions of our business are authentic and reliable.

The brand promise converts itself in terms of the best prices that a consumer can get. Moreover, it is believed that if any customer is able to find a better deal in the same local market from a competitor, more than the difference amount shall be rewarded to the customer. That's how confidence reflects from our policies which ensure the best deals to the customers.

Apart from this, exclusive offers during festival seasons are also provided so that the customers are always satisfied!

• Appliances
• Electronics
• Sports and Leisure
• Household
• Health and beauty and many more products are available at just one click on the platform

Another fascinating factor of the working environment is that the taste and preference of the consumer are understood, and are ready to exchange or refund the unused article in its original packing if, after the sale, the customer has changed his mind.
Guaranteed service is also offered by the company on every product sold through an online platform or a brick and mortar store, provided there is a valid purchase receipt.

As a part of the Corporate Social Responsibility, the focus is on three areas within education which are…

• Feeding
• Stationery and 
• Disability and it is believed that a small move can make a big impact