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Gap Factory targets the audience of the younger generations, who are inclined towards the trending fashion. With its business expansion and increasing competitors, Gap Factory is now targeting a broader demographic rather than just a few of them. It has now been providing clothing for toddlers, to men and women, all across the globe.
P.A.C.E
The Personal Advancement Career Enhancement program was designed by the Gap Factory, setting the seal on providing support to women and helping them improve their standard of living. With the paucity of education and financial assistance, women have missed the various opportunities coming their way. P.A.C.E has ensured providing technical and professional assistance to these women, so that they can advance in their respective fields.
Wash well
With water scarcity being an environmental concern, Gap Factory has been delivering its services with a program called Wash Well ell. It reduces water usage by approximately 99% with the help of the indigo-foam dyeing technique. It has also committed itself to the elimination of hazardous chemicals used in apparel and footwear. Gap Factory has been able to establish itself in the market with its eco-friendly, sustainable, and ethical business practices, and its unique concept. Apart from coming out of the shell in the apparel industry, Gap Factory has been in alliance with the Breast Cancer Research Foundation, with a mission to eradicate breast cancer. They have also asked their customers to help others in every possible way they can, by washing less, recycling, and donating the clothes not in use, bringing a smile on the face of others.