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There is something different in the way youngsters of today lead their lives. Though young people of most generations had been plucky and adventurous, the young people of today are more than that. They are intellectuals not afraid to question standards and rules they find bad, silly or outright unjust. People of today are confident and bold and are always ready to fight for what is right, irrespective of whether or not it affects them. Hence, the fashion of today should also reflect young people’s spirit, their intellect and their boldness. This is what Guess aims to do.

Designs that reflect the current generation

Right from the time of its establishment Guess was a brand that was known for its fresh outlook pertaining to fashion. Just like the young people of today, it is known for its unique designs and innovation. Time and again, right from the beginning, the company was about new products and designs and upgrading existing clothing and styles for the better. Hence, the company, influenced by the changing times and its young customers managed to nail upgrades and advances with many garments, especially with jeans. The designer duo was the first to introduce the concept of stone-wash and slim-fit jeans, fashion revolutions appreciated and patronized by young people of all generations, to this date. What was always known for trendy and sexy clothing, currently Guess is equipped to dress the bold, talented, intellectual and driven men and women of the 21st century, with their great designs and affordable clothing!

Guess Canada Fun Facts

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