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Whether people like to acknowledge it or not, fashion isn’t cheap. People who are in love with clothes and are especially interested in fashionable clothes and popular brands have to spend substantial money over them. Popular brands charge people money just for their name on the clothes, which means one is paying for something as intangible as a printed word on a piece of clothing. But there is also a section of the population who feel good and stylish clothes shouldn’t cost people a bomb and the main aim of Joe Fresh is to cater to that special section.

From a supermarket chain to standalone stores globally – The journey

The origins of Joe Fresh as a clothing brand were very humble. Its founder Joe Mimran, a renowned designer and the brain behind the successful Club Monaco, created this brand to be a part of Loblaw. But his genius and hard work paid off and now this clothing brand is a global sensation with stores all over Canada, USA, a number of other European countries and other popular destinations worldwide. When designing the brand, the store and the clothing products and fashion accessories, the vision of the founder was to provide normal people with a source for fashionable clothing that were also affordable to all sections of the society. And this is what Joe Fresh is known for to this day; fashionable clothing, vibrant colors and fresh designs, affordable prices and a product range suitable to men, women and children of all shapes, sizes and ages.

Joe Fresh Fun Facts

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