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JD Williams was founded in 1875 and is a fashion retailer that is aimed at making women feel more confident in their skin with the help of their wide range of clothes and fashion accessories for plus size women. They have been termed as ‘The Lifestore” pertaining to their mission to make a woman live a colourful life.  

JD Williams is a UK based online shopping retailer. It focuses primarily on plus-sized women and women who are 45 years or older. However, they are diversified and also offer electronics, accessories, furniture, kidswear, and menswear. JD Williams has partnerships with several well-known brands, and their products are available across their website.

Products and Services 

Inspiring women to flaunt their curves, JD Williams sells dresses, cardigans, lingerie, formal wear, sportswear and swimwear along with various fashion accessories like bags, belts, and jewellery. They also sell beauty products like makeup, cosmetics, fragrances, hair accessories, bath & body and skincare from some of the major brands. Apart from women’s fashion, they sell clothes, shirts, coats, blazers and fashion accessories like hats, ties, belts, wallets, and sunglasses for men as well. JD Williams also offers a great collection of shoes for both women and men at affordable prices. In addition to this, they sell toys for kids, home accessories, home décor, furniture, electrical appliances, kitchenware and electronic gadgets at great prices. They offer regular discounts and offers on their huge range of products and provide top quality products at bargain prices. To learn about their latest fashion products and offers, customers can easily sign up for their email newsletter free of cost. 

It has a massive collection of women’s garments, accessories and occasion wear. In addition to that, the kidswear and menswear sections make the website a complete and wholesome shopping experience for everyone in a family. The JD Williams app, available across Apple and Android platforms, helps customers to make purchases even while they’re on the go. With thousands of brands, all of which are neatly divided into well-divided sections, shopping at JD Williams is very easy.  The 28-day return policy means that the customers are always satisfied.

JD Williams Rewards Program 

To ensure that their loyal customers are always happy, JD Williams has their own Rewards Program where customers can become a part of a special VIP club and earn additional benefits against their purchases. 

There are two tiers of membership – 

• VIP – When a customer places four or more orders of purchase value up to £300, he becomes a VIP member. Benefits include exclusive discounts, offers and entries to various competitions and giveaways. 
• VIP Elite – When a customer places four or more order of purchase value of £650 or more, he automatically becomes a VIP Elite member. In addition to previous benefits, elite members will earn special monthly and seasonal treats along with priority on their orders. They are also entitled for a free birthday gift along with a special competition only for the elite members where they can win the cost of the lowest priced item that they have purchased during that particular month.
• JD Williams has various stores located in the UK and provides next day delivery along with free returns. They do not offer international delivery and customers can choose to pick up their online orders in the nearest store. 

The JD Williams blog, Lifestyle, gives customers ideas on how to pull off the right look, keeps them aware of the latest fashion and beauty trends and provides health and fitness tips too. JD Williams’ focus on women of all sizes and ages makes sure that these ladies never go out of fashion, by bringing them and keeping them updated on the newest and the savviest trends.