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Lane Bryant is a famous fashion retailer providing stylish clothes and dresses for women of sizes 14-28 since 1904. They create and design a wide range of products that are in accordance with the latest fashion and trends to help plus size women feel more confident and vibrant for their choice of wear and freedom. 

Lane Bryant is a US based online shopping store which focuses on plus size clothing and fashion accessories for women. It offers today’s plus-sized women a wide range of trendy, fashionable and comfortable garments and accessories. It focuses strongly on plus-sized women, keeping in mind that every human being is differently beautiful.

Products and Services 

Providing some of the latest looks, Lane Bryant sells dresses, jeans, tops, shirts, jackets, skirts, shorts, sweaters, swimwear and sportswear at competitive prices. They also sell shoes, boots, flats, heels, sandals and other fashion accessories like belts, sunglasses, and jewellery. They offer many great deals and discounts on their products, some of which are exclusive only for online purchases. By signing up for their email newsletter, you can avail special cardholder exclusives and birthday offers along with the latest news and promotions. They also provide text message alerts and have their own smartphone application where you can shop online with ease. Their fashion blog is named “Your Lane” that promotes the idea of women being strong enough to pursue whatever she wishes to pursue. It is also a great source for discovering and exploring style tips along with the latest fashion trends and ideas. 

Lane Bryant has an extensive and inexhaustible range of garments, crafted to provide the best fitting and comfort to all its customers. Customers can also buy sports garments and footwear from the website. Those who are unsure about their sizes can avail the website’s in-detail measuring chart to find their exact requirements. They can order their products online or use the website store locator to buy Lane Bryant products from a nearby store. The website also provides customers with a live chatting option.

Lane Rewards Program 

The Lane Rewards Program was introduced to rewards its loyal customers for occasionally shopping from them. It has three tiers of membership –  

• Lane Preferred – A customer will be placed in this tier of membership when they purchase up to $399 within a fiscal year. On accumulating 400 points, customers will be entitled to a $10 reward coupon which they can use on future purchases. They can enjoy free shipping on a minimum purchase of $100 and a 60-day return window for their products. Like newsletter subscribers, they’ll enjoy cardholder exclusives and birthday offers as well.  
• Lane Premier – On having a purchase bracket of $400 - $799, a customer is upgraded to this tier of membership. For every 400 points that are accumulated, they will receive a $15 reward and enjoy free shipping on a minimum amount of $75. Other benefits are the same as the previous one.  
• Lane Platinum – If a customer purchases more than $800 during a year, he will be upgraded to this tier of membership. For every 400 points that are accumulated, they’ll receive a $20 reward coupon and will be able to enjoy free shipping at no minimum purchase amount. Other benefits are the same as previous tiers of membership. 
• In addition to this, Lane Bryant has their Credit Card through which customers can avail extra benefits and receive a 20% discount off their first purchase. They have a number of stores located across the United States and offers international delivery to selected countries. 

Lane Bryant’s easy return and exchange policies also make customers more confident with their purchases.  Gift Cards are available for customers to have some flexibility while choosing presents. The brand has a focus on responsible sourcing of the products and hence, towards a sustainable future as well. The company is named after it’s famous founder, Lena Bryant, who revolutionized the women’s fashion industry. Staying true to the founder’s vision, Lane Bryant helps to bring out the best in today’s plus-sized women and gives them power and strength to face the world.

Lane Brynt Fun Facts

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