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The T-shirts are hand-printed with original designs and attention to detail, and they are cut to fit the body closely and supplely. The shirts are made from organic cotton or from blends with Tencel or Lenzing Modal, and little kiwi works only with manufacturers that produce environmentally friendly textiles. Its cotton is ring-spun and combed. Combing keeps only the longest fibres, which makes the fabric firmer and longer-lasting, while the treatment during spinning leaves it softer. The fabric is 100% biodegradable. The brand presents its approach as joining individual design, good cut and wearing comfort with ecological compatibility, fair production and durability, and holds that sustainable fashion need not look dull or require compromises in comfort.

The shop at Helmholtzstraße 27 in Leipzig-Lindenau is open from Wednesday to Friday and on Saturdays, and it sells the clothing in person. Online orders are placed on the online shop pages, while gift vouchers with a freely chosen value can be redeemed only in the shop. Market and festival appearances and new products are announced on Facebook. In addition to clothing for women, men and children, the brand sells bags. It also publishes a section explaining textile terms, screen printing and certification, which sets out the materials and production methods behind its shirts.