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Clothing is sourced from established designers and menswear makers in London and across Great Britain. The basic materials are sturdy cloths such as tweed, flannel, cashmere and leather, cut in a timeless, understated country style rather than anything loud or glamorous. Homewear, British perfume and food and drink specialties from England, Scotland, Wales and Ireland complete the stock.

Men's classics form a large part of the selection. The St. James striped shirt, the Barbour quilted jacket and the dark Super 140 club blazer have been staples for decades. Designer labels include Charles Robertson, Fred Perry and Alain Paine, and a dedicated Barbour section sits in the main navigation. Women's country fashion, such as dresses and knitwear, is sold in the same shop.

The Meckenheim shop holds most of the items from the online selection in stock, and staff give advice in person there. The business has sent its newsletter, Die feine englische Art (The Fine English Way), since 2009. Issues cover travel reports, curiosities and recipe ideas drawn from Britain.

Each garment comes with background information so buyers can judge its price against its quality. Order withdrawals are handled through a separate online form, which asks for the invoice, order or contract number along with the names and email address of the customer.