Top Makeup Geek Alternatives and Similar Sites like makeupgeek.com

Makeupgeek happens to be the brainchild of Marlena Stell which started in 2009 to provide customers with high-quality products at affordable and reasonable prices. The main motivation behind this endeavor was the fact that Marlena wanted to educate the community more makeup-which included not only providing them with a product but instead focused on helping to choose the right product and them educating them on how to apply it. 

Starting as a young beauty blogger, Marlena realized that cosmetic companies and headers like Sephora raise the sales almost by 30-40% which she then wanted to share with her customers by helping them save on it as she was quoted saying in an interview with Forbes. A high school teacher with a flair for makeup, Marlena started by reviewing products and giving her followers tutorials on various styles and trends. This started out as a passion-but ended up being a source of income. After the realization struck, she quit her job and started working on her own makeup line after thorough research.

Products overview

Makeupgeek site offers various products ranging from face to eye makeup to brush applicators. Most of the products- starting from $6 are priced in a way that most of us can afford compared to other big brands like MAC or Maybelline. The variety not only stops here. Makeupgeek also provides the customers with the option of creating their own palettes and empty palettes- unlike other brands which have a theme for their palettes this allows the customers to build something on their own and start something they resonate with.

Brands values

Makeupgeek is animal-friendly, and hence cruelty-free. Most of the products are Vegan and Gluten-free, which makes it popular among various segments of society with different humanitarian values.

Site overview

The website is easy to use, and the FAQ’S section answers most of the question a customer might have. One of the things that the brand a slight edge over its competitors is the fact that it has a separate section which consists of tutorials which gives amateur customers tips on how to apply make-up.

Marketing and Shipping

The core value behind makeupgeek lies in educating and empowering people about makeup. Already being a pretty popular YouTube star- Marlena realized the value of digital marketing and started crowdsourcing contents from her followers making it as interactive for her followers as it could be.

Makeupgeek almost delivers to every country but as mentioned in their websites to customs probations doesn’t deliver to a few countries, namely: Turkey, Mexico and Indonesia. However, it mentions a third party forwarding service like MyUs.com or borderlinx.com, however, holds no responsibility after it has been delivered to the US address.

The product price does not include custom regulation charges and “duty fees” charged by most of the countries.

Although, currently there are no physical stores available for the brand it currently sources its products through other various authorized retail stores which include Beauty Bay in the UK, Makeup Pro in the Philippines, Mad Lady in Sweden and The LAB BEAUTY STORE for UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Oman, Egypt, Lebanon, and Jordan. Orders can also be placed on eBay or Amazon.

Conclusion

Makeupgeek is the ideal brand for someone who wants to experiment with different shades and a variety of makeup but cannot/or does not want it to leave a hole in their pocket. Providing customers with an option to create their own palette or going with different pre-made options it is offering quality service.