Missguided
Missguided embodies contemporary fashion with an emphasis on empowerment, curating an extensive selection of dynamic styles. Embrace your individuality through an array of dresses, tops, bodysuits, and jeans, all designed to enhance confidence and self-expression for every occasion. New styles arrive weekly.
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Info About Missguided & Missguided Store
The concept of fast-fashion is what is earning businesses millions these days. Popular companies like Inditex as well as online brands are using this concept to appease to the younger set and earn millions and billions in the textile and fashion industry. People these days are very much tuned into fashion and hence want to be provided with the latest and the best, frequently and every so often. Big companies are capitalizing on this by providing new merchandise every three or four weeks and this is called fast-fashion. But then Missguided decided to enter the market and make things even better!
Better than fast-fashion
Missguided was established in 2008 and to ensure the company’s rapid growth, the founder decided to introduce something that was much more rapid than fast-fashion. If stores like Zara were refreshing their stock and design every 2-3 weeks, this company provides customers with new models every day. With an efficient web-store and an aim to target the younger set of 20-35 year olds, the company decided to distinguish themselves by providing 200-250 new products every week. Visitors of their website were actually provided with new designs every day, which made them come back for more and which ultimately lead to the company’s phenomenal success. And yet, customers aren’t provided anything and everything here; Missguided uses technology to understand their customers’ requirements and preferences and sources materials, models and styles accordingly. Whether a particular style or models stay on the website and for how much time, is decided by customers’ interest.
