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Fragrance has its own section, split into women's, men's and unisex perfume. Each split offers perfume oils and roll-ons, and there are sampler sets, travel sizes and refills. Perfume notes such as oud, vetiver, sandalwood and patchouli can be browsed separately, and a hair perfume sits among the options.

Skincare is organized by concern, with entries for acne, rosacea, hyperpigmentation and dry skin. Products include retinol serum, vitamin C serum, sheet masks and day creams with SPF. Makeup covers complexion, eyes, lips, nails and brushes, including kabuki brushes and eyelash and eyebrow brushes, while Asian beauty and doctor brands sit in separate groups.

NICHE BEAUTY is listed among the exclusive brands, next to labels such as Prof. Dr. Steinkraus, Bakel and Und Gretel. A Clean section groups brands such as Westman Atelier, Dr. Barbara Sturm and Bondi Wash. Seasonal items include the Classic advent calendar, which holds 26 beauty icons in one box, and a supplement range covering collagen, pre- and probiotics and protein.

The store ships internationally, and the destination is chosen through the flag icon on the homepage. Shipping costs depend on the destination, package size and shipping method, and are calculated automatically at checkout. Standard, standard express and express options are offered, with prices displayed at checkout. The store is available in English and Spanish.