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Its selection stretches well beyond typical discount groceries. Garden sheds, a 9.6 kWh solar home battery, a 940 kg mini excavator and a boxspring bed sit in the same catalogue as kettles and vacuum cleaners. The shop is organised into DIY, garden, furniture, household and kitchen, e-mobility, camping and leisure, electronics, clothing, pet supplies, wines and groceries. The company describes its online shop as the digital extension of the NORMA discount store experience, and the weekly offers mirror the promotional products sold in its branches.

The garden and DIY section carries sheds and carports from GreenYard, WPC privacy fencing, and power equipment from Scheppach, Güde and GARDENA. Generators, compressors, wood chippers and hedge trimmers all appear in the listings. Furniture runs from sofa beds and corner sofas to boxspring beds and mattresses, and several items come in alternative finishes. Portable power stations from OUKITEL and a stainless steel kettle from LEBENLANG are among the bestsellers.

Wine is a standing category rather than an afterthought. The selection includes exclusive and international brands, and adjustable product filters let buyers narrow the list to a favourite style. Each week the shop also adds a themed promotional selection drawn from the offers in its branches. A travel section is also stocked, with sport, leisure and hobby goods.

Orders ship to the address the buyer chooses. Delivery within Germany carries a flat shipping fee, and bulky items add a surcharge shown on the product page. Deliveries to Austria cannot go to company addresses. Payment is possible by credit card, PayPal or advance bank transfer, and a 30-day right of return applies.