Able to create an impact on over 7 million runners across more than 50 countries, On is a Swiss company that designs and sells performance running shoes. It initially started in 2010 by three friends in Zurich, Switzerland, who wanted to change the world.
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With hopes high and ambition fueling their thought, On wanted to encourage and run a revolutionary idea. They wanted to revolutionize soft landing and explosive take-off. It was this idea that brought former athlete Oliver Bernhard closer to his friends David Allemann and Caspar Coppetti.
Technology advanced
On was successful in creating running shoes that revolutionized their idea of what was best for any athlete worldwide. Since it began, they were not only able to invent the carbon-fiber technology that was designed just for running but were able to patent it too.
Different needs
It was not only able to bring the idea of soft landing into life, but also use the technology it had to create different soles for different purposes. It has developed four different soles for four very other purposes known to a runner. These soles not only differed in shape and color, but its functionality was monitored to fulfill its purpose.
Flat foot problems?
If you are one of those who has to endure the pain of having flat feet all day long, then you do not need to worry. On knows its customers well enough to make something that is more than good enough for everyone. It has customized shoes with every property promised for flat-footed people as well!
