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At its inception what was marketed as something useful to spice things up in the boudoir, lingerie can be so much more. More often than not, girls of today are using lingerie for themselves rather than to please their partners. The right sort of intimate wear can make you feel beautiful, confident and thus empowered. And no one knows this better than Victoria's Secret. They have been on the mission to make people see how beautiful they can be for decades now and will be for decades to come.

Was actually targeted at men

The biggest name in the intimate wear market right from the 1980s, Victoria's Secret was actually established as a safe space for men to buy lingerie for their significant others. The idea dawned on the founder Roy Raymond’s mind when he tried buying lingerie for his wife, but going to the then retail space for intimate wear made him feel like an outsider. So, he established a specialty store where men could comfortably shop and thus impress their significant other. Apart from just a brick and motor store, they also added the concept of catalog sales, making cute and sexy lingerie available for all.

A symbol of women empowerment

And from there Victoria's Secret grew leaps and bounds and is now a go-to when it comes to all types of innerwear. Now their main target is women of all age groups and their mission is to make women of all sizes and shapes feel strong and beautiful, especially in the bedroom.

Victoria's Secret Fun Facts

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