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Wiggle.com.au is the Australian branch of Wiggle Brand tree. It started in 1995, when its founder Mitch Dall purchased the shop of Butler Bicycles, located I Portsmouth, UK. At the time it was taken over by Mitch, Butler bicycles had already been in the cycle business for 50 years, bringing in all the experience available at the start of Wiggle. This gave Wiggle an added advantage of inheriting proven technical expertise. Wiggle was officially launched in 1998, online on its platform www.wiggle.com. Today, it operates in multiple continents now which includes UK and Australia majorly.
In 2011, Wiggle moved in the ownership of Bridgepoint for financial growth. Wiggle is now a part of Wiggle – CRC group which was formed in 2016 but still continues to operate as an independent brand name. Wiggle’s strength is its team which includes most of the people from either cycling background or passionate for cycling. This has created ease for continuous development.
Products & Services
Wiggle has been known for the wide range of products it offers and a wide range of brands it covers, to provide high-quality products to customers. Wiggle’s product range includes different types of bikes for all types of applications and all terrains. Every single part in these bikes is available at Wiggle. Next to cycling is the sport of running, in which shoes, clothing bags, and different nutrition supplements can be purchased. There are many other sports and outdoor activities which are included in the portfolio of Wiggle's such as Swimming, triathlon, camping and gym equipment. From small to big i.e. from socks up to treadmill, all are included in the stock.
On the account of service, many services are provided which makes every customer happy such as free delivery across the nation, return policy applicable up to 365 days and many more. In providing the services, Wiggle’s key success factor is their concentration on Quality of their products from high-end brands, the best possible cost to the customer and quickest delivery in perfect condition.
Quickly compare Wiggle.com.au with other similar Bike Sales, 99Bikes Australia, Pushy's and others.
Category Ranking: #32 Bike Store
Country Ranking: Ranked #84 Most Popular In Australia
Ratings & Votes: 3.9/5 - Based on 34 Votes
Payment Options: Visa, Mastercard
Annual Revenue: US$ 11.3 million
Avg Order Size: US$ 249 to 336
Daily Orders: 105
Daily Visitors: 9.5k
Website: Wiggle.com.au