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Bing Lee is one of Australia's largest consumer electronics oriented retail stores with over 40 stores throughout Australia and an annual income of more than $400 million.
History
The company was established in 1957, by Bing Lee and his son, Ken Lee. Initially, it began as a service centre for consumer electronics but eventually boomed into the giant it is today due to the huge demand for consumer electronics and appliances in the early 1970s, such as colour TVs, washing machines and other household machinery.
Bing Lee was one of the first Australian companies to take up the franchise model of business and today, 13 of their 41 stores are franchised.
Sponsorships
Bing Lee, being a major player in the electronics industry, has sponsored multiple sports teams and endorsed many others. One of their major sponsorships was for the Bulldogs Rugby League Football Club. Apart from this, in a partnership with Sony, they sponsor the Sydney football club.
They are no stranger to the public eye either, sponsoring major TV shows such as The Amazing Race Australia. These are just the major sponsorships they have done, but minor ones include the Australian Football League among others.
Products
Bing Lee, unfortunately, does not offer worldwide international shipping, although does offer very reasonable return policies on most of their products.
They are focused on consumer electronics and their online store mirrors the same with just three categories, TVs and technology, appliances and health products. The former includes all kinds of TVs and related accessories such as home theatre systems, stands, adapters and so on.
Under appliances, they sell everything from coolers to refrigerators to dishwashers. Bing Lee has basically anything any household would ever need when it comes to electronics. Health products include fitness equipment, gym gear and so on. The combination of the wide range of products with their free shipping and installation makes Bing Lee one of the top choices when it comes to home electronics and appliances.
Quickly compare Binglee.com.au with other similar JB Hi-Fi , Harvey Norman, Dicksmith and others.
Category Ranking: #53 Electronics Shop
Country Ranking: Ranked #36 Most Popular In Australia
Ratings & Votes: 4.7/5 - Based on 24 Votes
Payment Options: Visa, Mastercard
Annual Revenue: US$ 82.2 million
Avg Order Size: US$ 427 to 522
Daily Orders: 473
Daily Visitors: 41k
Website: Binglee.com.au
