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The round compact of La Petite Boîte Ronde blush is the product Bourjois puts first, and Circana sales data ranks it the number one blush in France, measured by value in French hypermarkets and supermarkets to the end of July 2026. The face range includes the Healthy Mix foundation, the 3-in-1 Fond de Teint 1.2.3. Perfect, which covers dark circles, redness and uneven tone, and the Always Fabulous bronzing powder. On the eyes, Bourjois sells the Showstopper and Twist-Up The Volume mascaras, the Twist'Matic Kajal pencil and creamy Clubbing Waterproof eyeliners. For lips, the line includes the Butter Tint balm, Velvet The Lipstick and the Stain in Love lip ink, and the nail range offers Fabuleux Gel and 1 Seconde polishes.

Bourjois traces its origins to 1863 and to the theatre. In 1924 it introduced Babette, an imaginary Parisian muse who appeared in illustrated adventures and showed women how to use makeup. During the 1920s the brand tied its products to women's independence, and it still presents itself as the makeup label of Parisian women and of anyone who sees beauty as freedom. Fragrances are sold as eaux de parfum and eaux de toilette for women and men. Customer reviews praise the long wear of the Twist-Up mascara and the hydrating texture of the Butter Tint balm.