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Pin Up Secret began in 2011 as a line of body care products made from natural ingredients, first sold through established beauty brands. After that reception, the founders launched their own label. The name reflects a commitment to quality raw materials and simple, effective formulas. The goat milk soap and mask is the brand's signature product, and it treats blemishes, spots, scars and shine while cleansing the skin deeply. It is a two-in-one product suitable for every skin type.

The face range now comprises six products, including creams for blemishes and oily skin that regulate sebum, and exfoliants and peels meant to add radiance and smooth texture. Masks are offered for sensitive skin. Sets combine several of these products, including the acne-oriented Secret Teint Parfait set and the Routine du Soir evening set for mixed and oily skin. The best sellers include the Secret Teint Précieux goat milk soap in 120 and 70 gram sizes, the Secret Booster d'Eclat solid mask, the Peeling Visage face peel and the Secret Biphasé two-phase makeup remover.

Pin Up Secret is active on social media and invites customers to share their results with the hashtag #PinupSecret. The company offers an app and an online shop. Payment in three installments is available through Scalapay. Returns follow the 14-day withdrawal right under French consumer law, with the usual exceptions for opened hygiene products.