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Founded in 1976, destination XL is today the largest Omni-channel speciality retailer of big & tall men’s apparel in America. Headquartered in Canton, Massachusetts. It has accessed America, Canada and London profoundly. It is famous throughout this many years because of its products range dedicated to big and tall men also known as B&T group. The target audience is special in itself, thus having near monopoly in the domain.

Business model:

Branded and fashionable clothes are available at Destinationxl especially for 38 waist size and above. Specially focused on Big & Tall consumers, the company has given a Stylish touch to the B&T group. Thus gaining their confidence and trust. Along with a dedicated consumer base, affordable prices have worked as a cherry on the cake. Apart from apparel and accessories Destinationxl also provides an intriguing range of household accessories. This humongous range of products has made the company the largest speciality retailer of men’s big and tall apparel.

Along with national designer brands including Ralph Lauren, Levi’s, Calvin Klein, Geoffrey Beene, and Buffalo. Private label offerings of the company include Harbor Bay, Oak Hill, and Twenty-Eight degrees. In 2004, the company acquired Rochester Big & Tall clothing. This acquisition worked as a gateway to a great number of designer brands like Robert Graham and Tommy Bahama. 

Status Quo:

In 1987 Destinationxl went public. DXL stocks are traded on NASDAQ. Having a huge physical presence in America makes Destinationxl prior choice of B&T. Destinationxl has more than 200 retail stores across America. The combined revenue of online and offline presence sums up to 46.75 crores annually.

Destination XL Group Fun Facts

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