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Founded in 2007, Bonobos started only with creative and comfortable trousers.  With the curved waistband finding quick success in fashion saga. Bonobos expanded to men’s fashion retail. Headquartered in New York, Bonobos distributes a unique range of fitted trousers and also branded apparels & accessories at a very affordable price. With finding great success online, Bonobos also entered a physical domain and having a customer base in countries like New Zealand, Mexico, Canada, Japan and Australia. 

Company model:

Company model of Bonobos is very simple It as several variations on trending clothing and apparels. And offers them online at an affordable value. The peculiarity which is also the blue moon in the fashion industry is providing personal consultation services to customers. Consultation is provided through physical guide shops throughout America and also online on its website. The target audience of the company is a millennial male who rarely shops for apparels. Thus providing men with quality and enriched shopping experience. This clan of males buy clothes once or twice a year, so by gaining their trust, bonobos creates a long relationship of trust with its customers. 

Bonobos started offline services in 2012, ever since the company has grown exponentially and have been the apple of eye for many American males. Bonobos were also named “One of America’s Hottest Brands” by New York Magazine. In 2017, Walmart acquired bonobos for 330million USD. Thus giving bonobos a direct access in 27 countries across the globe. With the big trusted customer base of the company, Bonobos account for 100million in revenue annually.

Bonobos Fun Facts

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