NTUC FairPrice

NTUC FairPrice Co-Operative, Singapore's largest supermarket chain, caters to diverse grocery needs, including fresh produce and home essentials. Customers can conveniently shop online, enjoy exclusive selections, and benefit from attractive promotions while maintaining affordability and quality in their everyday purchases.

Store Website: fairprice.com.sg

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Info About NTUC FairPrice & NTUC FairPrice Store

An e-commerce portal belonging to NTUC Fairprice Co-operative Ltd, Fair Price is the largest grocery retailer in Singapore. It offers you an extensive range of products for the household. You can shop for quality wines, fresh products, baby products, and home care essentials. They deliver these products right at your doorstep, or you can schedule a convenient place and time to pick up your order. You can access them from your tablet, mobile phone, and computer and enjoy an effortless shopping experience. 

Their Mission and Values 

Their vision is to become the leading world-class retailer in Singapore with a heart. Their mission is to provide quality products, excellent service, and the best value to their customers. To moderate the living cost in Singapore, be a favored employer and cater to the needs of the community, labor moment and their members. They strive to be the top place to shop and work and be the best corporate citizen. They have 6 major core principles which include Empathy, trustworthy, caring, teamwork, professionalism and customer-focus. 

The click and collect 

Fair Price offers you the option of selecting the place and date of your pick up according to your convenience. They have over 70 collection points from where you can collect your purchase. For orders below $29, you will have to pay a fee of $3. You can choose this service at the check-out. They will send you a message on your collection day and you can pick it up after 6 pm and it will be available only till 5.59pm of the next day. Show your ID to their staff and you can collect your purchase. If you have purchased liquor, then you are not supposed to collect it between 10.30pm to 7 am. This is in accordance with the Liquor Control Act. 

The Fair Price House brand 

They started their house brand in the year 1985. They started this to offer better savings and offer and also to offer the essential items to their customers at an affordable price. Comparatively, the items they offer at a 10 % to 15% lower price. They also have several sub-brands under them which include Fair Price Gold, Fair Price House brand,  Pasar, Budget and Home Proud. All these provide their customers with the best value and products. Fresh produce, quality products, value items, and affordable prices are the main characteristics of these brands.