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Unlike a typical bookshop, the Kopp Verlag shop sells its own publishing list together with supplements, skincare, candles and survival gear. Its book categories run from medicine and health to Mystery, Zeitgeschichte (contemporary history) and Finanzwelt (finance). The Enthüllungen (revelations) section covers intelligence services, Islamism, gender and society, and the new world order. Self-sufficiency titles address gardening, cooking, preserving food and surviving a crisis.

The supplement range is one of the most specific parts of the shop. Subcategories include vitamins, minerals, probiotics, adaptogens and enzymes. Less common items include methylene blue, zeolite, Lugol's solution and CDL. Named products include Kopp Vital moringa powder in 250 g packs, saffron extract and a lithium orotate concentrate with 5 mg of lithium per 10 ml. DMSO is sold under the title of a fresh start for the brain and nerves.

The Versandrückläufer section sells returned goods, which are tested and offered in new condition. Other stock includes a stainless steel and ceramic bread maker, a 360° home security camera, a wooden LED star and an advent calendar. Calendars, magazines, CDs and DVDs are sold too, with the shop's own books filling most of the catalogue.

Shipping within Europe is free, and purchase on invoice is offered. Returns are accepted within 30 days, and the return shipment is free. Reviews give the shop 4.91 out of 5 from 148,564 ratings, and more than 3 million satisfied customers are recorded.