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Home cooks who want café-style coffee at home make up the main audience for this German shop, which sells Krups's own appliances across several kitchen areas. Coffee comes first: fully automatic machines such as the Sensation Milk M50, which makes six coffee and latte specialities, along with portafilter machines, Nespresso, Nescafé Dolce Gusto and filter coffee makers. The Coffee Crush is a 15 cm wide model with a stainless steel grinder that is adjustable and quick to clean. Outside coffee, the shop lists kettles, toasters, egg cookers, waffle irons, sandwich makers, hand mixers and baking accessories, as well as hair styling products.

Two partner brands sit beside the Krups range. Silit sells German-made cookware with a Silargan surface, which the brand describes as giving even heat distribution and energy-efficient cooking. Kaiser has been making baking tins and baking aids since 1919, and its non-stick models are aimed at even baking results and easy release. Both brands have their own sections on the shop, so cookware and bakeware can be bought from the same place as the machines.

Support is a notable part of the shop. The warranty runs 15 years, and repair is offered both during and after the warranty period. A spare parts shop sells parts for coffee machines, Prep & Cook and Cook4Me appliances, and operating manuals and a FAQ are published. Recipes are sorted by coffee, snacks and Cook4Me, and live advice is also offered for choosing a machine.