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Distribution is handled by La Roche-Posay Laboratoire Dermatologique, based in La Roche-Posay, France, while the Italian site is operated by L'Oréal Italia S.p.A. The brand's identity centres on sensitive skin. Its production is credited to Cosmetique Active International, and its sun care sits in the same line as its face and body products.

Formulas are tested on sensitive skin, including reactive, allergy-prone, acne-prone, atopic and damaged skin. The range is formulated to limit allergy risk and contains only the ingredients needed for immediate, lasting comfort. Packaging is chosen to protect each formula's tolerability and effectiveness over time. A free Spotscan+ AI tool analyses skin for acne-prone tendencies.

A large part of the Italian site is devoted to people undergoing cancer treatment. Guides cover skin during chemotherapy, dry skin and its causes, nail care during treatment, and washing hair during chemotherapy. Dedicated lines include scalp treatments for temporary hair loss, body dermocosmetics before and during therapy, make-up after treatment, and sun protection during and after therapies.

A separate sustainability section covers product impact labelling and instructions for sorting packaging for recycling. Under its commitments, the brand lists its work on sensitive skin, a national hyaluronic acid day, and a campaign called Save your skin. Its oncology resources are presented as a support service for patients rather than as a sales channel.