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Serums, cleansers and moisturizers make up the brand's offer, presented under the line Life Changing Skincare Prescribed by Dermatologists. Each market has its own online shop, so buyers first pick a country version before browsing. Europe has versions for countries from Austria to Ukraine, including Germany, France, Italy and Spain. Asian versions include Japan, South Korea and Singapore, as well as Thailand, Vietnam, Malaysia and Indonesia, with separate versions for mainland China, Hong Kong and Taiwan. North America has English and French versions for Canada and English and Spanish versions for the USA, while Latin America has versions for several countries, including Argentina, Venezuela, Brazil and Mexico. Africa and the Middle East have versions for Egypt, Morocco and sub-Saharan Africa, and Oceania has one for Australia.

A market survey cited by the brand involved dermatologists in 34 countries and was carried out between January and July 2021 by AplusA and other partners. The countries covered represent more than 82% of worldwide GDP. The brand's tagline promises a personalized skincare routine wherever the customer is.