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Lorenz Wagner, son of shoemaker Johann Wagner, founded LOWA in 1923 in Jetzendorf, a town north of Munich. He spent months developing lasts, models and soles, and that early work laid the foundation for the company's later success. The company's first century was not without difficulty. In the 1950s it faced major challenges, which Sepp and Berti Lederer, Lorenz Wagner's daughter, helped it overcome. A new era began in the early 1990s, a turning point that shaped LOWA into one of the most important outdoor shoe manufacturers in the world. Lorenz's brothers Hans and Adolf also became shoemakers and went on to found the Hanwag and Hochland alpine boot brands.

The current range includes mountaineering and trekking boots, trail running shoes, winter boots and children's models such as the Milo Evo GTX Hi BOA JR, which uses a BOA lacing system. Many models carry GORE-TEX membranes, including the Renegade Evo GTX Mid, a multifunctional hiking boot, and the Kaloya LT GTX Lo, a leather sneaker. Men's, women's and kids' shoes come with accessories such as insoles, laces, care products and socks. The brand sells through its EU webshop and a dealer network where buyers can try shoes on site.