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Few footwear brands rest on a single idea, and Premiata's is the laceless sneaker. Graziano Mazza conceived it in 1999, and other prestigious brands have since reinterpreted the design. Premiata presents its own version as the original, and the sneaker remains at the centre of the men's and women's offer. The current collection is labelled Fall Winter 2026.

The Vincent and Ventura lines lead the men's and women's sneakers. Loafers and sandals sit in the shoe section beside boots. The Cordovan collection stands apart: its shoes, which include derbies, loafers and Texan boots, are made of cordovan leather. Separate collections also cover shearling and hiking designs.

Men's and women's apparel includes outerwear, knitwear and trousers, along with sweatshirts, t-shirts and polos. Backpacks in the Wonder and Amelie styles sit next to small accessories. Children's sneakers are sorted into size bands, from newborn 16-19 to teen 36-39, with separate lines for first steps and junior feet.

Orders to Russia and Ukraine are temporarily suspended, and orders to Belarus are suspended as well, because of logistical difficulties with the brand's partners. Returns are accepted within 14 days of receiving an order, and the customer pays the return shipping.